As entrepreneurs, as much as we would like to, we cannot do it all. Some of us have learned this the hard way. Some, the smart way. No matter what, there will be times where you need to call on others for help in your business. Of those should be a professional copywriter.
I strongly believe every business owner should work with a copywriter – at least once. That’s because hiring a copywriter for your business or website is beyond worthwhile. Here are a few benefits that prove why.
Next to money there is nothing more precious than time. Also, just like money, your time should be spent wisely. Copywriters empower you to do so.
What may take you days to write will only take your copywriter a few hours. Instead of staring at a blank computer screen wondering what to type, a copywriter has already completed two drafts! This only makes sense.
At the end of the day, we are copywriters. Copy and writing is second nature and our passion. Therefore, we have that get up and go attitude when it comes to writing. When you need copy, trust us to jump right in and produce quick-and-quality results.
Copywriting can be a pain when you choose to tackle it alone. But, hiring a pro can make copywriting 100% painless (at least when working with me). That’s because you do not have to write anything! If writing is not in your ministry, do not expect us to force upon you. We take on the entire load, relieving you of any copy stress or guesswork.
Personally speaking, all I require is that you answer a few simple questions (verbally). After that, you are free to go about your business, literally.
Copywriters are “the psychologists of marketing.” We have to understand both the heart of your brand and the minds of consumers to effectively communicate (engage and convert readers).
Hence why the process of copywriting is very introspective. Referring back to those questions I mentioned earlier, all are thought-provoking and revealing. Each question asked will cause you to look at your business and yourself from another angle.
The truth of the matter is, you only know what you know. Copywriters love to dig deeper, seeking to explore the most profound elements of your brand. Then we take that and infuse it into your copy. Something that is extremely difficult to accomplish solo.
Humans are very visual creatures. We love to admire pretty things, yet beauty is not enough to hold our attention. That is where your brand voice comes in. It adds bass to beauty. Establishes interest. Further makes your brand stand out. It’s the primary communicator between you and your dream clients.
Unfortunately, many entrepreneurs choose to greatly invest in their brand image (design, logo, photoshoots, etc.) but fail to do the same for their brand voice. I get it. Entrepreneurs are human and visual creatures too. However, ignoring your brand voice may cause your image to fall flat or its beauty is short-lived.
You should know every brand has a unique voice – you are always saying something even when you are not speaking. Ensure yours is not only heard but also well-understood. Let a copywriter hone in your brand voice, fine-tune it in a way that elevates your brand’s perception in your clients’ eyes.
Just to reiterate, copywriters are copywriters. We have the rare talent, experience, and skillset to create professional-grade copy that is compelling and convincing.
It is our responsibility to provide the necessary details to build brand authority, like-know-trust appeal, and bring you results. And, let me tell you, I don’t take this responsibility lightly.
My purpose aligns with yours as I work to consistently deliver quality copy to your audience. That’s what I do best and I proudly bring all these benefits along with me.
Make these benefits yours! Book your FREE consultation today.