It’s so easy to get caught up in the social media hype. You see your favorite influencers with thousands of followers, living their best life while making thousands of dollars. Yet, when it comes to doing the same for your business, you may be hearing crickets or from the usual crowd.
I get it. You want that same Instagram love but you are unsure how to attain it. Not to mention, you do not have the time nor dedication to consistently create social content. Both are needed to create a strong influence on your Instagram account.
Even so, that doesn’t mean you should abandon it. Keep Instagram on your radar, but also consider other platforms, too. You may be surprised that the real influence may not be on your feed, as of right now, but you can grow it on your website, a.k.a blogs.
So, let’s have the conversation. Which is better for your business: blogs or Instagram? And just a heads up, I choose blogs all day!
You probably think that blogs are not nearly as popular as social media platforms. They had their hey-day in the early to mid-2000s…except this is 2020. Is that how you feel?
The common belief that blogs are outdated or irrelevant is a flatout misconception.
In fact, we are well into 2020, and blogs have proven to be an effective marketing strategy for brands. I will let these DemandMetric stats back me up:
Need more receipts? Check them out when you download the Black Girl’s Guide to Better Business Blogging. Gain access here.
Now, we cannot deny the power of Instagram. Hootsuite reports:
But, equally, as it is powerful, it is demanding. If 75% of US businesses are using Instagram, that’s a lot of competition, meaning you have to compete on all levels. There’s the feed, stories, IGTV, and, as of this week, Tik-Tok-style Reels.
Regardless, with Instagram, you constantly have to show up for your audience to remain top-of-mind. Whereas, with your biz blogs, feel free to show out. Then, eventually, your audience will show up for you.
When it comes to an audience base, I am all about quality over quantity. Hands down, you can grow your follower count fairly quickly on Instagram. Literally, at the tap of a button, you gain a new follower.
However, in regards to your followers, you should not concern yourself with how many but who. Are those individuals close family and friends? Are they past clients? Or, are they people who may want to work with you in the future? Most likely, it is a blend of the three while friends, family, and past clients are the majority.
On the other hand, it is difficult attracting an audience to your blog. Yet, those who follow your blog tend to have a more genuine interest in your brand.
Instagram users tend to have a shorter attention span. They read your posts for maybe 3-10 seconds, decide if they want to engage, then move on to the next post. Unless your image/caption really resonates or is saved for later, your post will more than likely be forgotten.
Plus, most posts are completely buried, or lost in the feed, after 24-48 hours. So either way your posts will be here today, gone tomorrow. This is also another reason for you to have to consistently show up…but I digress.
In contrast, blogs are future proof. You could write something years ago and it still retain its original value. A quick search of your site, readers are bound to find the answers they have been looking for. Aside from that, they will pay closer attention to what was written because yes, they found a potential solution, but they also need to read in order to receive it.
How does this relate to business? Once again, it goes back to showing up or showing out. Personally speaking, I’d rather invest my energy into writing an impactful blog post that will last over a period of time. Doing so, I expand my reach, increase website traffic, and connect with the reader on a deeper level.
Instead, if I invest that same amount of energy into a week’s worth of Instagram content, it will not take me as far. Since my posts are constantly fading into the background, I would have to continuously create content (show up), in order to gradually witness a return. And, as business owners our time is precious and scarce. Therefore your content strategy should support that concept rather than stress it.
Speaking of that content, hours are spent to create it… but at the end of the day, you do not own it. That’s right. Whatever you choose to post, as soon as you click “Publish,” it’s no longer yours. Despite it having your name or being branded unless it’s trademarked or watermarked, anyone can claim it.
Nonetheless, with blogs 100% of the content is yours. Plus, you have full creative control. You decide what to post, where to post, how to post, when to post, all of that. From there, you can organize your own feed (blog page) in a way that makes the most sense to your and your audience.
Clearly, this was bias… with a purpose though! Instagram is a great content tool but it shouldn’t be considered as the only.
Reasons why: it can be oversaturated and overwhelming. If you have been pouring your efforts into your IG business account and not seeing results, maybe it is time to weigh your options and I believe blogs are a strong alternative.