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Let's talk business, MK and yours. This blog tells my writing truths, tips, and tidbits to inspire and elevate your brand copy. 

Every brand has a purpose, or at least it should. Why? Because consumers care. It isn’t enough to just sell a product or service. These days, conscious consumers understand that brands are far greater than just their offerings. They want to dig deeper, to learn how these brands impact the world before making any contribution. […]

The Importance of Knowing Your Why

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Every brand has a purpose, or at least it should. Why? Because consumers care. It isn’t enough to just sell a product or service. These days, conscious consumers understand that brands are far greater than just their offerings. They want to dig deeper, to learn how these brands impact the world before making any contribution. […]

The Importance of Knowing Your Why

Blogging

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It’s a fast-moving and noisy world. Between social media, advertising, and web sites, businesses are constantly fighting to keep their pace and gain attention just to be heard. Unfortunately, these businesses can only keep up for so long. Therefore, they carry out desperate strategies — panicked reactions in efforts to earn a quick dollar and […]

The Power of Brand Storytelling

Business

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Hands down, my most frequently asked question is “What is a copywriter?” Other times, I get: “Copywriter? What’s that?” “So, what exactly do you do?”  “A what?” Yeah, I have heard it all when it comes to a copywriter and what it entails. Unfortunately, many people I come across. whether through networking or just day-to-day […]

What Is A Copywriter

Copywriting

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Working for an agency, you are managing everything: social media accounts, email campaigns, online reputations, meetings, and much more. I worked for an agency; therefore, I know the struggle — I mean the juggle.  You are hard at work, taking full responsibility for all your clients’ marketing needs so occasionally some things may slip through […]

Small Blog Tips for Digital Marketing Pros

Blogging

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MK Copywriting

As a business owner, I am sure to make a lot of mistakes. But this has to be one of my most obvious and embarrassing. The Mistake  I completely neglected my social media pages. Yes, I ghosted my own online platform — straight Casper’ed. As a digital copywriter, I immediately thought my social media content […]

An Honest Mistake

Business

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Blogs are boring — or, at least, they can be. This freelance Orlando copywriter, me, Mani, is not afraid to admit it. I say it loud and proud with zero regrets. *snaps fingers* Buzzwords are Complicated and Dull Content should not be loaded with buzzwords that require the reader to have dictionary.com open in a […]

#UnpopularOpinion: Blogs are Boring!

Writing

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Do you have a blog? If so, why? Is it because everybody has one? Because you are wanting to be found on Google? Okay… but why? Why do you have a blog? Every blog should have a purpose. Your blog’s purpose could be to teach or to entertain. You could share a blog for your […]

Does Your Blog Have a Purpose?

Blogging

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